Marketing

Iterable

Iterable is a cross-channel marketing platform: it holds customer profiles and the behavioural events attached to them, and sends campaigns against both.

Authentication

  • API key

Actions

Generic API request. Call any Iterable API endpoint on this connection, for the case where no shipped action covers it yet. The connection supplies the base URL, the authentication and the egress route, so only the path, query and body are yours to fill.

  • Get userRetrieve an Iterable user profile by email (GET /users/{email}).
  • List campaignsRetrieve all campaigns in the Iterable project (GET /campaigns).
  • List listsRetrieve all lists in the Iterable project (GET /lists).
  • Send emailSend a triggered campaign email to a single recipient (POST /email/target).
  • Subscribe to listDestructiveAdd users to an Iterable list so they start receiving campaigns targeted at it.
  • Track eventRecord a custom behavioural event against a user in Iterable, for example a purchase or a feature use, so campaigns and workflows can trigger on it.
  • Update userDestructiveCreate or update an Iterable user profile by email (POST /users/update).
  • Update user emailDestructiveMove an Iterable user record from one email address to another, keeping the profile, its subscriptions and its event history intact.

Triggers

  • New campaignStarts when a new marketing campaign is created in Iterable.
  • New listStarts when a new subscriber list is created in the connected Iterable project.

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